Unicaja has been present, as the only financial institution sponsor, at the twelfth edition of eCongress Malaga, a conference on e-commerce, social networks and digital marketing held in Malaga last Saturday, 15 June, at the Palacio de Ferias y Congresos de Malaga (Fycma).
The event, which has been supported by the City Council of Malaga, is aimed at all those interested in marketing, and has brought together industry speakers to discuss topics such as artificial intelligence and its impact on digital marketing, strategies to boost a brand and get customers, how to enhance the SEO of an online store, positioning techniques, branding to win and use of ChatGPT, among others.
The success of previous editions, which have brought together more than 180 speakers and more than 6,100 attendees, has made eCongress Malaga an essential event in southern Europe for all professionals of new technologies that are dedicated to the areas of sales and marketing.
Seminars and workshops
This new edition of eCongress Malaga has hosted seminars by 12 prestigious professionals in digital marketing and e-commerce, as well as five free training workshops for attendees, on different topics.
In addition, the event offered an exhibitors' area where networking activities were held to open up new business opportunities.
